Premium kitchen range Mirari received one of the industry’s highest accolades recently when it was named ‘Kitchen Range of the Year’ at the House Beautiful Awards 2004.
A judging panel that included Jeff Banks, Linda Barker and Laurence Llewelyn-Bowen looked at quality, style, value for money and innovation when choosing Mirari as winner from ‘an enormous number’ of ‘high calibre entries’.
Channel 5’s House Doctor, Ann Maurice, took to the stage at BAFTA to present the award to Mirari’s marketing manager, Robert Lawrence, during the ceremony in March.
Commenting on the win, editor at House Beautiful, Kerryn Harper said: “The calibre of entry at this year’s Awards was very high and Mirari should feel justifiably proud of this recognition, for it is truly deserved.
“Readers of House Beautiful trust the team to edit the enormous choice of products for them and therefore recognise any award or personal recommendation as something to be taken very seriously indeed.”
Following its launch in 2003, Mirari has become a favourite with designers and customers alike. It is the product of international thinking – a collection of kitchen designs, created as the result of collaboration between four European designers who worked to incorporate the best European influences …Italian design flair, German functionality, Spanish passion for space and texture and Great British craftsmanship.
Commenting on the Award Robert Lawrence said: “We’re delighted to have won this prestigious award so soon after the launch of Mirari. The international design flair, combined with the high quality of materials used in the collection, has helped Mirari to make an instant impact upon the industry. It’s now up to us to maintain this momentum and ensure that Mirari remains the kitchen collection to aspire to.”
To celebrate its recognition as Kitchen Range of the Year, Mirari’s new literature and point of sale material will include the House Beautiful Awards logo. Robert Lawrence continues: “We hope the award will be good news for our customers too, this independent seal of approval from such a well respected publication should be another great selling point.”
Available from a growing number of selected independent kitchen studios across the UK, Mirari is part of the Symphony Group and, as such, benefits from more than 30 years experience in building kitchen furniture. Mirari is a premium kitchen brand and is manufactured using carefully sourced top quality materials and state-of-the-art technology.
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